Chocolate Diamonds
What's in a name? Well everything, if the example of Le Vian's Chocolate Diamonds is anything to go by.
What Are Chocolate Diamonds?
Chocolate Diamonds are fancy diamonds with a rich, dark brown colour. Brown diamonds aren't new, however they used to be called just that: brown. As such they were generally considered amongst the less desirable fancy gems.
Le Vian
Le Vian changed that a few years ago when, in a stroke of marketing genius, they started selecting high quality, deep brown coloured diamonds and selling them under the "Chocolate" label. You don't need to be a confirmed chocoholic to see the apeal of combining chocolate with diamonds! Extensive marketing combined with celebrity endorsement quickly changed LeVian's brown gems from "Don't want" to "Must buy".Today many other suppliers sell chocolate diamonds, however the term is still mainly associated with Le Vian. You can buy Le Vian diamond jewelry with a wide range of chocolatey named items including pave chocolate, chocolate truffles and the rather bizarre sounding pink chocolate. Their chocolate jewelry designs, from engagement rings to watches, are known not just for their colour but also for the near invisibility of the settings.
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